Copywriter, Brand Storyteller, Creative Strategist

Hi, I'm Sheryl. I’m a Senior Copywriter and Creative Strategist with 15+ years of experience driving content strategy and brand storytelling for leading brands like BOTOX Cosmetic, SkinMedica, Beautyblender, Peach & Lily, Sunday Riley, and For Hims & Hers. My career began in journalism, where I honed my ability to thrive under pressure and manage tight deadlines for nearly a decade (and yes, it actually was like Devil Wears Prada).

Today, I specialize in creating high-converting content across social, e-commerce, SEO-optimized blog posts, email, and integrated campaigns. With a sharp eye for brand voice and creative direction, I collaborate cross-functionally to create content that connects, converts, and drives growth. When I’m not writing, I’m deep in TikTok rabbit holes (in the name of research, of course), always watching how people think, scroll, and buy to help brands stay ahead.

Whether it’s getting more eyes on a landing page, naming your next hero product, or developing content that resonates with your audience, feel free to reach out—I’d love to connect!