Copywriter, Brand Storyteller, Creative Strategist,

Copywriter, Brand Storyteller, Creative Strategist,

Hi, I’m Sheryl!

I’m a Senior Copywriter and Creative Strategist with 15+ years of experience driving content strategy and brand storytelling for leading brands like BOTOX Cosmetic, SkinMedica, Beautyblender, Peach & Lily, Sunday Riley, and For Hims & Hers. My career began in journalism, where I honed my ability to thrive under pressure and manage tight deadlines for nearly a decade (and yes, it actually was like Devil Wears Prada).

Today, I specialize in creating high-converting content across social, e-commerce, SEO-optimized blog posts, email, and integrated campaigns. When I’m not writing, I’m deep in TikTok rabbit holes (in the name of research, of course), always watching how people think, scroll, and buy to help brands stay ahead.

Whether it’s getting more eyes on a landing page, naming your next hero product, or developing content that resonates with your audience, feel free to reach out—I’d love to connect!

Brands I’ve worked with

Featured Work

DEINDE Email Copy

For DEINDE, I’ve crafted email copy that bridges education and emotion, bringing the brand’s science-driven
formulas to life through approachable storytelling and benefit-led messaging.
Read More

BOTOX® Cosmetic Social Video

In response to the rise of counterfeit products, I helped the brand develop consumer-facing messaging to build awareness around how to identify and ensure
product authenticity.
Watch Here

Article Screenshot

Article: ForHims & Hers

For Hims & Hers, I’ve written SEO-optimized blog content to organically promote ForHers’ biotin supplement and boost search visibility.
Read More

DEINDE
Email Copy

I led development of campaign assets for Allergan Aesthetics’ second-largest sales event, supporting the brand’s top customer acquisition initiative. Led the creation of brand guidelines, national campaign taglines, social copy, and a full suite of creative deliverables.
Read More

My Rich BFF x Botox Cosmetic Social Video

With an influencer collaboration with YourRichBff, I wrote on-asset copy and caption for content that educated, entertained, and drove strong engagement.
Watch Here

Living Proof Dry Shampoo Campaign

For an integrated campaign focusing on Living Proof’s dry shampoos, I created email copy spotlighting their best-selling formulas to drive engagement and conversion.

Article: SkinMedica
Education on Allē

I worked with the GTM team to create educational content for SkinMedica’s new acne launch, seamlessly integrating product messaging into an editorial-style
article for consumers.
Read More

Allē Tentpole Campaign: Mother’s Day 2025

I developed campaign assets for Allergan Aesthetics’ second-largest sales event, supporting the brand’s top customer acquisition initiative. For this campaign, I created brand guidelines, national campaign taglines, social copy, and a full suite of creative deliverables.
Watch Here

Allē
Landing Page Refresh

To increase customer loyalty, I worked on messaging frameworks for the

View More Work

My Services

Let's Work Together

  • From writing an Instagram caption to naming your new hero product, I’m fluent in long-form and short-form content across platforms. 

  • Blame it on my TikTok obsession or the fact that I’m chronically online—I have a sharp pulse on what’s trending. I know how to turn insights into scroll-stopping content that resonates and drives engagement.

  • By aligning voice, visuals, and strategy across every touchpoint, I help brands show up consistently and meaningfully, turning one-time impressions into lasting relationships.

  • From interviewing renowned celebrity makeup artists like Daniel Martin to concepting and delivering live segments, I bring both creativity and confidence on camera.

  • "She always knew exactly what to say—and just as importantly, when to say it."

    I had the absolute pleasure of working alongside Sheryl, and I can confidently say she is one of the most talented and intuitive copywriters I’ve ever worked with. She always knew exactly what to say—and just as importantly, when to say it. Whether it was crafting the perfect headline, nailing the tone of a campaign, or jumping in on a social moment, she was my go-to.

    Her deep understanding of our brand’s voice was unmatched—she knew it better than the back of her hand—and her ability to stay ahead of trends made her an invaluable asset on our team. Beyond her creative skills, she brought strategic thinking, sharp insights, and a collaborative spirit to every project.

    She will be incredibly missed, both professionally and personally. But I have no doubt that whatever company or brand is lucky enough to have her next will gain not just a copywriter, but a true brand voice powerhouse.

    Amanda Sturgill / Visual Designer

  • "Sheryl is a powerhouse creative—smart, strategic, and collaborative."

    Sheryl is a powerhouse creative—smart, strategic, and collaborative. She crafts SEO-optimized, high-converting content across social, e-commerce, email, and multi-channel campaigns, always with a sharp eye on brand voice and results. She consistently goes above and beyond, offering not just strong copy but smart strategy, fresh perspective, and true collaboration. She’s incredibly easy to work with, always thoughtful, and brings both heart and insight to every brief. Every project—and every team—is better with Sheryl on it.

    Gianfranco Cioffi / Senior Art Director

  • "She doesn't pass on obstacles or confusion she encounters in a brief, she solves it."

    Sheryl was a wonderful asset to our creative team, consistently delivering on every brief, from social to scripts, campaign headlines to articles. At Allergan, her beauty category knowledge and writing skills quickly became in demand beyond our own team.

    When she was asked to support Allē articles as backfill, her work became the top-performing content they had ever published. Not only did they come back for more, but many cross-functional teammates also reached out to share what a joy she was to work with. That's probably the most consistent feedback I received about Sheryl beyond her writing talent: she's a genuinely wonderful human. Always calm, collaborative, and completely self-sufficient. She doesn't pass on obstacles or confusion she encounters in a brief, she solves it. She will jump on a call, get clarity, and keep projects moving without missing a beat. She'll be an asset wherever she goes next.

    Alex Braxton / Creative Director

Let’s tell your story together